Exclusive Golf is renowned for its forward thinking and has recruited The Azalea Group, one of Europe’s leading golf-centric communications agencies, to strengthen its position as a market leader in the UK.
The PR and marketing experts will start work with immediate effect with responsibility for increasing awareness of the group’s two venues – Mannings Heath Golf Club in Horsham, West Sussex, and The Manor House Golf Club near Bath – on a regional and national basis.
Exclusive Golf, which was formed in 2010 and is a part of Exclusive Hotels, is the only UK golfing group to have more than one golf course in the ‘Top 100 Golf Courses in England’ poll, with The Manor House rated as the best course in Wiltshire.
And its influence in the golf industry is set to increase this year with Mannings Heath’s highly-regarded Waterfall Course having been selected to host the 2013 English Women’s Amateur Strokeplay Championship in August.
Steve Slinger, Exclusive Golf’s manager, based at Mannings Heath Golf Club, said: “We have been aware of Azalea for some time and were very impressed with their knowledge of the golf market and ideas for the future.
“This year promises to be the biggest yet for Exclusive Golf, with the ladies’ strokeplay event set to give us great exposure coverage on a national level, and working with Azalea will help us to gain the maximum coverage from the opportunities available.”
Daniel Chidley, account manager at The Azalea Group, said: “Azalea prides itself in representing top quality golf venues, both in the UK and overseas – and Exclusive Golf’s golf product fits this mould perfectly.
“The group has an array of first-class facilities to offer to its members and guests and we’re looking forward to helping it grow its business.”
Now in its seventh year of trading, Azalea has established itself as one of Europe’s leading golf and tourism marcomms specialists, working with some of Europe’s major national and regional tourist boards including Tourism Ireland, the Algarve, Estoril and Murcia, as well as some of the world’s flagship golf and lifestyle resorts such as La Manga Club (Spain), Quinta do Lago, Onyria Golf Resorts and Monte da Quinta (Portugal) and Donnafugata (Sicily).
It also boasts some outstanding golf products in its client portfolio including the most in-demand technology in golf, Foresight Sports’ GC2 and HMT; the innovative crossover golf shoe brand Kikkor; leading Italian golfwear manufacturer Chervo; and SwingSmart, the stunning new golf swing analyser which provides information straight to a smartphone or tablet.
The Azalea Group www.theazaleagroup.com
Mannings Heath Golf Club www.manningsheath.com
The Manor House Golf Club www.manorhousegolf.co.uk