Enable Interactive has been appointed by Mizuno, the global sports brand, to build an online community that will sit within the current Mizuno Golf website. The project aims to encourage the exchange of information amongst the general public, independent Mizuno experts and the company’s own staff.
“With our insight into the sports sector and our community building expertise, we’re perfectly aligned for this project,” said Matt Connolly, strategy director, Enable Interactive. “Mizuno is an innovative brand with an impressive heritage. They’ve got a great opportunity here to drive real buzz around their products and we’re excited to be involved.”
The aim of the project is to create a friendly and open discussion environment. Mizuno already has an active community of fans and Enable, building on the company’s successful FAQ (ask the expert) section, will help leverage these conversations to build chat around Mizuno’s products amongst golf enthusiasts. In turn this will allow Mizuno to capture data as well as build and extend relationships with new and existing customers.
“We’re very pleased to be working with Enable on this project,” said David Matthews, UK marketing director, Mizuno. “We’ve been really impressed with their insight into how a community can help to build our brand and their experience in delivering this for other people in our sector.”
Trading since 1906 Mizuno are world-leaders in iron forging, crafting all of their golf club this way. Mizuno produce sports equipment for many disciplines, famous names that have used Mizuno equipment include: Carl Lewis, Rivaldo, The New Zealand All Blacks, Nick Faldo and Severiano Ballesteros.
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