Direct Golf UK – Europe’s leading multi-channel golf retailer – has launched a new 146 page Spring Catalogue that was distributed to over 300,000 golfers throughout the UK during April 2008.
It is the biggest catalogue ever produced by DGUK and has been designed to include everything that a golfer could possibly need, providing the perfect solution for buyers with greatly increased clothing and accessories ranges. The size of this publication and scale of the mailing are intended to further enhance DGUK’s market leading position.
James Toase, purchasing & marketing manager at Direct Golf UK, said, “Despite the challenging retail climate we have recognised that choice and range are still very important to golfers. Increasing the number of pages has also enabled us to include more detailed information about the products to help consumers with their buying decisions.
“The catalogue is designed to drive sales across all three channels of our business (13 stores, online and telesales) to offer ultimate convenience for consumers. Supported by PGA expert advise and world class customer service we believe this catalogue promotion represents a significant step forwards in the development of Direct Golf UK’s direct marketing strategy.”
Direct Golf UK Ltd www.direct-golf.co.uk