Global Edition

Direct Golf UK Launch New iPad app

12.02am 9th October 2012 - Corporate - This story was updated on Monday, October 8th, 2012

Direct GolfUK, Europe’s leading multi-channel golf retailer, is delighted to announce the launch of a new iPad app as well as extensive updates to its existing Direct Golf apps for Android and iPhone.

The new iPad app is the latest addition in Direct Golf UK’s digital armoury, as Britain’s number one discount golf retailer ramps up their efforts across all digital channels to build on their position as the leading multi-channel golf retailer in Europe.

The free app enables users to watch informative and unbiased video reviews on all the latest golfing equipment, as well as golf tips and drills from leading golf coaches and a comprehensive guide to shopping that will help users select the right equipment to improve their game.

Martin Donohoe, Digital Marketing Manager, commented: “We’re delighted with the improvements we have made to the existing Direct Golf apps for smartphones, particularly the addition of the exclusive in-app offers feature. However, the launch of the iPad version is a real benchmark for us – as this platform is perfect for this type of content.”

The apps feature all the latest videos from Direct Golf TV, a store finder to see where your nearest store is and gain instant directions with contact details. Users can access Direct GolfUK’s award-winning web store directly from the app and will be privy to some exclusive offers. The app also offers users the ability to scan barcodes in-store for more information as well as quick code lookup and product search. Meanwhile the DGUK iPad app offers users the ability to view all Direct Golf TV videos and for those with Airplay, offers the ability to play videos directly onto their TV from their iPad.

Direct GolfUK continues to set the standard for multi-channel marketing and communication in the golf industry. Keen to keep-up with the pace of innovation and meet the needs of information hungry, media consuming golfers, on-the-go, the leading multi-channel golf retailer was the first to launch a golf-specific retail app, the first to launch a groundbreaking online TV channel, Direct Golf TV, and now a new iPad app.

“With the volume of equipment available on the market today, golfers need as much assistance and advice as possible. Our goal is to simply help golfers find the right equipment to improve their game and buy with confidence; be it in-store, online or by mail-order. The new apps, along with innovations such as Direct Golf TV and the mobile website, demonstrate our commitment to improve the shopping experience for everyone at Direct GolfUK” added Donohoe.

The apps are available for free at the Apple store and Google play.

Direct Golf

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