Global Edition

Direct Golf UK ‘Coming Soon’ to Scotland

3.47am 11th January 2012 - Corporate - This story was updated on Wednesday, January 11th, 2012

The Edinburgh Store

Direct Golf UK, the leading multi-channel golf retailer, will unveil new stores in Dundee and Edinburgh later this month following successful acquisition of leading Scottish retailer, Scottish Golf Centre.

The new stores will open for business on 14January inEdinburghand 21January in Dundee providing Scottish Golfers with the first opportunity to experience Direct GolfUK’s mix of huge stocks, world class customer service allied with the best prices in theUK.

Established in 1991 by British PGA Professional John Andrew, Direct GolfUKremains 100% privately owned by its founder. Now Chairman, John Andrew has taken the business from one store in Huddersfield to 20 stores across theUK, with over 250 staff including 50 PGA Professionals, a 75,000 sq ft warehouse and the largest, most responsiveness, database of golfers to become the leading multi-channel golf retailer in Europe andBritain’s number 1 discount golf retailer.

Celebrating 20 years in business, Direct Golf UK has also had a record year in 2011 following an aggressive retail expansion plan opening five new stores and an overhaul of their award-winning website; including the creation Direct Golf TV.

Direct GolfUKChairman, John Andrew, said: “I am delighted to be taking over two already successful golf stores asScotlandhas been an area we have wanted to expand into for some time. We have thousands of customers inScotlandthrough our website and introduction of the two stores will now give those customers a great opportunity to experience one of our stores and the world class service we provide.”

The impressive 5,500 sq foot high-streetEdinburghstore and 4,000 sq footDundeestore both boast start-of-the-art Global Play golf simulators giving local golfers the ability to demo all the latest equipment from all the biggest brands on-site and benefit from Direct Golf’s full custom-fitting service offered by its PGA Professional staff. With indoor putting greens, specialist clothing sections and full demo facilities, the new superstores are perfectly equipped to epitomise Direct Golf UK’s ‘total customer satisfaction’ pledge.

“The stores will open for business as Direct GolfUKoutlets from 14January inEdinburghand 21January inDundee, but we’ll have an official launch of both stores at the end of March, towards the start of the golfing season. We’re excited to be opening our first stores inScotland,” added Neil Bell, Managing Director.

Direct Golf


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