Global Edition

Cutter & Buck and Green Lamb to campaign harder

7.45am 5th December 2006 - Corporate

Two of golf’s largest apparel brands – Cutter & Buck and Green Lamb – are to step up marketing and PR activities in 2007.

Eurostyle, European distributor for global golf fashion giant Cutter & Buck and manufacturer of Green Lamb, one of Europe’s best selling womenswear golf brands, has announced that it has appointed a new marketing manager, Stephen Duffy, to oversee enhanced campaigns for both brands’ new season ranges.

Paul Byrd, general manager of Eurostyle, said, “Cutter & Buck and Green Lamb are market leading brands and it is essential that we maintain that position by proactively promoting new product lines, while clearly communicating performance, design and style benefits to consumers. Stephen Duffy is a skilled and enthusiastic marketer who will help drive both brands forward, which is excellent news for Eurostyle and our retail partners.”

Cutter & Buck is the world’s number one supplier of quality crested golf clothing to premium resorts – including St Andrews, Ballybunion in Ireland, and Vilamoura in Portugal – and recently launched its acclaimed Pennant Pique Polo range featuring 100% organic cotton.

Green Lamb is a leading European golf brand and continues to set the trend in fashionable ladies golf and leisure apparel, while expanded its range to include a wide variety of accessories and luggage. New products for 2007 include the ultra-stylish Green Lamb G-Sport bag collection.

Stephen Duffy, who has an MA honours degree in marketing management from the Smurfit School of Business at University College Dublin and previously worked in sales and marketing for Enterprise Ireland, said: “Cutter & Buck and Green Lamb are both highly successful brands with much to offer quality golf retailers. The new seasons’ ranges are outstanding so this is the perfect time to be stepping up our marketing activities.”

Eurostyle has also announced that it has signed golf public relations specialists Landmark Media to boost both brands’ exposure in the golf media. Landmark Media will work closely with Stephen Duffy on securing media coverage for Cutter & Buck and Green Lamb.

Eurostyle is a family owned business, established in 1972 and successfully manufactures and distributes golf apparel to more than 21 countries throughout the world. The Green Lamb brand was created by Eurostyle in 1990, at a time when ladies golf clothing consisted mostly of men’s styles produced in smaller sizes. Eurostyle understood that the future for ladies golf demanded quality, stylish, performance clothing designed specifically for ladies

As a result Green Lamb was created to offer clothing that would not only support an active female lifestyle, but which was stylish, fashionable apparel, designed by women for women. The ladies golf market immediately responded and within a few years Green Lamb was established as the number one ladies golfwear range in the UK and Ireland. By the mid 90’s Green Lamb expanded into Spain and Portugal before spreading across the major European Markets. Today Green lamb remains one of the leading European ladies golf apparel brands and has continued to expand to meet the demands of the female golf market.

When Cutter & Buck was founded in Seattle in 1989, they set out to produce modern American sportswear, rooted in the traditions of sporting life, the weekend and country club lifestyle. An instant hit, they were quickly adopted by many of the most prestigious golf courses across the US, so much so that Pebble Beach even asked if they would produce a private label for their resort.

In 1995, already well established in the US, Cutter & Buck filed to become a public limited company and launched into a period of exceptional growth. Over a short number of years Cutter & Buck expanded rapidly to become a market leader in the golf apparel industry worldwide. By 2000 it was recognised as the world’s biggest golf apparel brand and remains a global leader in this market.

In 2002, Cutter & Buck entered into a European licensing agreement with Eurostyle to distribute its products. In 2004, they helped pioneer environmentally sound golf apparel manufacturing and introduced the use of organic cotton into its polo shirt ranges. To-date Cutter & Buck continues to set the standard for quality, performance and innovation, embracing the spirit and enduring values of golf.

Green Lamb

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