Senior managers from PGA European Tour Courses, Europe’s premier golf club network, gathered at PGA Golf de Catalunya, Spain, for its annual conference 25-28 June.
The Group, which has recently added the Paul McGinley designed Macreddin Golf Club, Ireland, and Mauritzberg Golf & Country Club, Sweden (opening
2008) to its portfolio, brought together executives from its ten leading European venues to focus on best practice in golf management and international market trends.
Host resort and Spanish Open venue, PGA Golf de Catalunya, presented plans for its future expansion and was unanimously praised for the quality of its two championship golf courses, stylish hotel and outstanding customer service.
David MacLaren, chief executive, said, “PGA European Tour Courses continues to go from strength to strength. We are adding more premier venues to the Group, enhancing each business’ profitability and, together, building a global brand that consumers recognise as delivering the very best in golf.
“PGA Golf de Catalunya epitomises the outstanding quality that all our member venues offer and I believe that this and its close proximity to the wonderful cities of Girona and Barcelona is leading to the creation of one of the most successful new golf destinations in Europe.”
As well as PGA Golf de Catalunya, PGA ETC owns Quinta do Lago, Portugal, and Kungsà¤ngen, Sweden, and licenses its brand to Golf & Country Club Fleesensee (Germany), Mauritzberg Golf and Country Club (Sweden), Linna Golf (Finland), Miklagard Golf (Norway), Estonian Golf & Country Club (Estonia) and Macreddin Golf Club (Ireland), due to open later this year.
The Group also has a consultancy agreement with Paramount Shrigley Hall in Cheshire, England, providing a range of golf-related operational, sales and marketing expertise and overseeing a programme of substantial course improvements.
To order a copy of the new PGA ETC brochure for golf clubs, please contact David MacLaren by e-mail david.maclaren@pgaetc.com
PGA European Tour Courses www.pgaetc.com