Brocket Hall Golf Club prides itself on its reputation for excellence and the historic venue has joined forces with Europe’s leading golf-centric communications agency to help it become one of the UK’s most sought-after destinations.
Led by new club manager David Griffin, the Hertfordshire venue’s new management team will work closely with PR and marketing specialists The Azalea Group to increase awareness of the club on a regional and national basis.
Griffin took up his position in January after being recruited from Heythrop Park Resort and his new role will include overseeing golf club operations and growing the golf business in both individual and corporate sectors. He also plans a complete overhaul of the Brocket Hall’s junior section – including introducing a new membership category for juniors.
Situated within 543 acres of stunning 18th century parkland, Brocket Hall’s two 18-hole championship courses are famously named after the prime ministers who once resided there, Lord Melbourne and Lord Palmerston.
Opened in 1992, the par-72 Melbourne Course is set in magnificent surroundings, crossing the River Lea several times before a memorable finish in front of the hall after a short ferry ride to the 18th green.
In contrast, the Palmerston Course – designed by Donald Steel – is a challenging par-73 woodland layout, with rare Hornbeam, Scots and Corsican pine and 300-year-old oak trees creating a memorable test for professionals and amateurs alike, and was ranked 86th in the latest ‘Top 100 Golf Courses in England’ poll.
In addition, golfers can hone their skills at the renowned PalmerstonGolfAcademy, and no visit to Brocket Hall is complete without indulging in five-star dining at its award-winning restaurant, Auberge du Lac, a more laid-back meal in Watershyppes Restaurant or a stay in the recently-refurbished Melbourne Lodge.
Griffin said: “Brocket Hall is a name that is synonymous with excellence and it’s my aim to put the golf estate back on the map as one of the UK’s top golf properties.
“One of the key assets of the club is that you don’t have to be a member to experience the first-class facilities and high standard of service that we have to offer on and off the golf courses.
“People and companies can do this in a number of ways and, together with the expertise that Azalea has to offer, we’re looking forward to implementing our plan over the coming months.”
Daniel Chidley, account manager at The Azalea Group, said: “We work with a number of internationally renowned golf venues, both in the UK and overseas – and Brocket Hall is a fine addition to our portfolio. We will be working closely with David to maximise the awareness of the venue, both regionally and nationally.”
Now in its seventh year of trading, Azalea has established itself as one of Europe’s leading golf and tourism marcomms specialists, working with some of Europe’s major national and regional tourist boards including Tourism Ireland, the Algarve, Estoril and Murcia, as well as some of the world’s flagship golf and lifestyle resorts such as La Manga Club (Spain), Quinta do Lago, Onyria Golf Resorts and Monte da Quinta (Portugal) and Donnafugata (Sicily).
It also boasts some outstanding golf products in its client portfolio including the most in-demand technology in golf, Foresight Sports’ GC2 and HMT; the innovative crossover golf shoe brand Kikkor; leading Italian golfwear manufacturer Chervo; and SwingSmart, the stunning new golf swing analyser which provides information straight to a smartphone or tablet.
The Azalea Group www.theazaleagroup.com
Brocket Hall Golf Club www.brocket-hall.co.uk
Image saved Brocket Hall website