The PGA are joining the BGIA in a move which will further unite the golf industry in growing the game. PGA Chief Executive, Robert Maxfield says: “The PGA and the BGIA are naturally aligned organisations. Our PGA members represent the largest market available to BGIA members and a close working relationship with the manufacturers is crucial to both our futures. I am excited at the prospect of working closely with BGIA Chair Martin Wild and his Executive Board.”
The BGIA is the lead trade body representing UK manufacturers, wholesalers and distributors of golf products and services and their members represent some of the biggest brands in the industry. BGIA Chair Martin Wild comments:
“This is an important moment for the industry. The last year has been especially challenging and it’s vital that the industry continues to come together as a united voice with a common goal. Our closer links will now enable us to more effectively work towards our shared objectives, benefitting not only BGIA and PGA members, but the wider golf community in the UK.
“Our vision is to unite and inspire everyone involved with UK golf. The PGA’s membership will be a huge boost to the industry and strengthen our joint efforts to encourage growth initiatives and drive participation in golf. The industry’s influence is far greater – and our progress much faster – by leveraging our combined strengths in this way and my sincere hope is that this signals the beginning of increased collaboration across the industry. The PGA’s new Business Management and Club Volunteer groups are very welcome initiatives that will help to do just that.
“We are greatly looking forward to building upon our close relationship with The PGA and to working together to support and champion growth across all aspects of our great game.”