Boomers and Swingers, The Manchester Driving Range owned by Nick Solski CCM Fellow of the PGA, is going to benefit from a renewed approach to sponsorship after seeing the best practices of those used in Russia during the World Cup.
With a number of sponsors scared off due to the negative publicity surrounding Russia in the media, there was a change of approach from the commercial teams who focussed on attracting more small and mid-size sponsors to be presented at one, two or several games. This increased the total income and widened the market of companies who could afford sponsorship.
Nick explains that this approach will be implemented at Boomers and Swingers where the number of visitors has enjoyed its second year straight of 25% + visitor growth and turnover, offering potential sponsors a range of customers to target, from experienced tradesmen golfers to large business owners who come 4 times per week just to hit the ball into washing machines!
“We are looking to attract 14 individual bay sponsors who will have the opportunity to decorate the bay in their chosen style and offer prizes to those golfers who choose to participate in the individual competition of each bay. This will give a ‘fairground’ approach where golfers and non-golfers alike can choose to enter side contests to win a variety of prizes.”
With the ranges focus on targeting specific audiences at specific times, Nick believes that the potential benefit lies completely within the imagination limit of the sponsor.
“We had a local independent wine shop trial this for a month and they offered Prosecco as a prize when we had ladies night, gift vouchers for adults when the kids lessons occurred and Mixed premium ales during guys supervised practice nights. I see the potential for range ball sponsors, and if a company wants to provide a logo’d tank, we would happily place it out on our field!”
With one Italian golf resort already in discussions about bay design, Nick invites interested parties to contact him directly on nick@boomersandswingers.com
Boomers and Swingers https://www.boomersandswingers.golf/