TGI Golf, Europe’s leading buying group for golf professionals, has named the winners of its annual suppliers’ survey where members rate accredited suppliers.
The survey, now in its eighth year, is a benchmark of quality and provides valuable feedback to both accredited suppliers and members of the group.
This year Ping came out on top in the hardware section, thanks to the product’s strong saleability, while Srixon’s retail price consistency and high margin contributed to it topping the golf balls category.
Lyle & Scott’s transformation to iconic high street fashion label has led to increased sales, helping the Scottish knitwear company to the apparel supplier award for the first time, while FootJoy once again led the way in footwear.
The ratings take account of performance factors including product saleability, quality and availability, delivery, retail price consistency, service, accounting functions and regional representative performance.
Eddie Reid, managing director of TGI Golf, said, “These four brands outshone all others in a number of the categories, as well as scoring highly in the key performance indicators.”
The survey, conducted through the secure members’ area of TGI Golf’s website, www.tgigolf.com has been growing in popularity since its inception in 2001, and this year two-thirds of members participated.
Eddie Reid added, “The suppliers look forward to receiving their report as it offers valuable information. It’s the only time they have direct feedback from their customers, providing them with an insight into their performance within the group and a comparable benchmark within the industry.
“This survey is critical to us as it gives us a performance indicator which is not related to volume sales. It highlights specific areas where we can work together to improve the overall service package we deliver together.”
TGI Golf www.tgigolf.com
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