BrandLink Golf has been named Best Nationwide Golf Event Organisers 2021 in the Northern Enterprise Awards, recognising their full-service approach to event organising and their outstanding work on behalf of various charities in the wake of the Covid pandemic.
Established in 2017, BrandLink Golf is the brainchild of Founder, Andy Broughton. The business encompasses wholesale and direct to consumer premium golf apparel, equipment and accessory sales, but it is their work organising corporate and charity golf days that has gained BrandLink a nationwide reputation.
“A golf day can be an incredibly powerful tool, but to make it worthwhile, there are a lot of moving parts that you need to get right.” comments Andy Broughton. “Whether it’s for a multi-national corporate partner or a small local charity, our job is to create a unique experience that truly represents the client. We ensure the event delivers on the client’s goals and we take all the stress out of the event. 90% of our golf event business comes through personal recommendation and that’s because we make sure that our customer service, our focus on the client’s needs and our attention to detail is second to none.”
BrandLink has built up an enviable list of clients for its golf events, including Leeds United Foundation, Super League teams Huddersfield Giants, Leeds Rhinos and Castleford Tigers, and corporate multinationals like FedEx and DHL, but it was their post lockdown work with Leeds based charity Simon on the Streets that particularly caught the Northern Enterprise Awards’ judge’s eye.
“We first worked with Simon on the Streets in 2020, running a charity golf day that was unfortunately affected by the autumn lockdown,” explained Andy. “Despite this, the charity still raised funds from the event and we came back bigger and better in 2021 with a charity golf day at Leeds Golf Centre.”
BrandLink curated the experience from start to finish, including golf competitions, all hospitality, bespoke gifts and branding along with a number of creative ways for guests to donate to the fundraising total. BrandLink followed up the golf day by raffling a bespoke branded golf trolley from their partners ProCaddie in the colours of local favourites Leeds United. The complete service, and the substantial funds raised through the series of activities have already led to BrandLink being invited to run the third Simon on the Streets golf day in 2022.
Andy continued, “With years of event planning experience in the team, plus in-house access to customised golf clothing, equipment and accessories, we can deliver a complete package for our clients without the stress of involving any outside contractors. We’ve brought together a series of complementary products and services and a fantastic team of people all under one roof. I’m incredibly proud that our ability to convert that infrastructure into unique, high quality golf events has been recognised, and hope this award helps us take the next steps in the growth of the business.”
BrandLink is targeting continued growth in its B2B and B2C sales of premium golf products brands Procaddie, Pitchfix, Nilsson Golf and Kannaway for 2022. But with a great start to the year on the events side of the business, and several local charities benefitting from that growth, Andy is keen to keep the momentum going.
Andy concludes, “Winning the prestigious title of Best Nationwide Golf Event Organisers 2021 in the Northern Enterprise Awards is a great start to the New Year. Our plans moving into 2022 are to focus more on corporate golf days whilst maintaining our relationships with the various charities we work with both on and off the golf course. If we can create amazing events and help raise a lot of money for fantastic causes, 2022 will be a huge success.”
