Global Edition

An IT system to increase golf clubs‘ revenue

8.40am 19th June 2008 - Corporate

A powerful new website, Content Management System Golf, helps golf clubs to increase their revenue streams by changing the way they manage the content on their websites.

CMS Golf ( allows golf clubs and other organisations to publish their own web page articles, polls, news flashes and news articles, or create news feeds for up-to-date weather reports or industry news updates, keeping their website visitors updated.

The site also has a private user and member’s portal that hosts diary events such as club competitions and social events and other private content.

In addition to textual content, CMS Golf is fully integrated with Google Maps, giving stunning aerial views of golf courses and directions on how to reach the intended destinations. Users of the site will also be able to create multiple audio, image or video galleries, to give their visitors a truly multimedia experience.

The site also has an online shopping component allowing golf clubs to sell their products online and display them on comparison sites such as Kelkoo. This increases clubs‘ internet visibility and, more importantly, creates new revenue streams.

The site is said to be unique in the golfing world in offering online shopping and classified advertising. It was launched in June 2008 by AKR Solutions Ltd, a small web design agency based in Surrey.

The company’s director, Andy Rabbetts, who developed the site, is a keen golfer and got the idea for CMS Golf after hearing from his local golf pro about the difficulties faced by clubs in generating additional revenue when they don‘t have the budget for major investment in websites.

He explained: “Seeing how little golf clubs make in revenue made me wonder why they don‘t offer more incentives on their websites to tempt people in.

“For instance, if they offer goods online they can sell them cheaper; if they capture golfers‘ email addresses when they play they can send out newsletters and offers; companies or individuals can advertise on the golf club site and generate revenue and so on.

“It’s all about promoting golf more by making the clubs more attractive, especially to families, who will then spend money on lessons and food and drink. It’s Catch 22 for most clubs because they don‘t have the budget to invest in attracting more people in; and until they attract people in, they won‘t generate more revenue.”

Using CMS Golf, he said, would promote and attract more visitors to golf organisations, while increasing visibility, membership and revenue streams. CMS Golf can be purchased from £950, making it affordable by most clubs.

Further information and a demonstration of the system can be found at

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