Adidas is donating £2 of every purchase of over £20 on its e-commerce websites from April 18 until May 19 to the COVID-19 Solidarity Response Fund.
Individual items must be over £20 – not the total spend – in order to qualify for the donation. The donations apply across both its US and UK operations.
A spokesman for adidas Golf in the UK said: “While we’re all anxiously awaiting the return to the golf course, our eCommerce site is still open for business, so golfers that are looking to buy a new pair of golf shoes, a polo shirt, or some shorts for the summer, will now be able to get ready for the course while supporting a good cause. Whatever they decide to buy, a portion will go to support those who are helping us so that we can soon return to play the sport we love.”
The COVID-19 Solidarity Response Fund was created by the United Nations Foundation, in partnership with the Swiss Philanthropy Foundation, at the request of the World Health Organization, to facilitate individual and corporate donations to support the global COVID-19 response.
Adidas has already donated €3 million to the COVID-19 Solidarity Response Fund and €1.25 million to the China Youth Development Foundation to ensure relief is distributed where it is needed most. It is also helping to produce 18,000 3D-printed face masks per week for first responders and healthcare professionals in the US, and has collaborated to distribute 90,000 masks to medical communities throughout the world.
Using the hashtag #hometeam, adidas has also harnessed the power of its 2,500 sponsored sportsmen and women around the world to create social media content to keep the public moving and staying healthy in body and mind.
