Global Edition

Acushnet to improve forecasting

11.00am 6th February 2002 - Corporate

Demantra, the leading consumer demand-driven supply chain solutions company, today announced that Acushnet Company, a major manufacturer of golf products sold in Europe and around the world, has chosen the’Demantra Suite’ of demand management software to optimise its FootJoy golf wear supply chain forecasting. Acushnet expects to meet consumer needs more accurately and reduce excess inventory as a result. The Acushnet brands include Titleist, Pinnacle, Cobra, and FootJoy, with the initial implementation to be focused on the FootJoy brand. Acushnet is an operating company of Fortune Brands, Inc. (NYSE: FO).

With thousands of retail and distribution partners worldwide, all providing consumer data from different markets, Acushnet sought an advanced demand management system to help it accurately forecast consumer needs. The Demantra Suite will enable Acushnet to better analyse the data it collects and use the results to make more informed decisions, lowering forecasting errors and reducing inventory costs as a result, say Demantra.

Using the Demantra Suite, the company can shrink planning cycles to weeks, or even days, by modelling the complex assortment of colours, styles, sizes, features and trends that define demand for FootJoy golf shoes, gloves, socks, clothing and other products. This will be key to managing the process and reducing the lead-time for bringing product to market. The system also connects to consumer demand at the retail level and will process it through Demantra’s consumer demand driven supply chain suite – providing speed and accuracy that is unmatched by other industry solutions, according to the company.

“In a competitive market, it is essential to keep inventory costs as low as possible, while ensuring that our customers are able to obtain the products they are looking for,” said Acushnet Company’s senior vice president and chief information officer, Peg Nicholson. “The Demantra Suite streamlines this process, and will help us reduce forecasting error and inventory investment while improving delivery of goods to our customers.”




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