Global Edition

A Bright Star for A New Year

12.10pm 10th January 2014 - Corporate

Arnold PalmerFrench based distributor Alpha Hydrae is seeking agents to represent recent additions to its growing golf portfolio.

Alphae Hydrae Europe has recently acquired multi-territory distribution rights for the duo-cart specialist Alphard Golf, the launch collection of Arnold Palmer apparel and the re-launch of Lobster clothing. As a result, the company is seeking commercial agents across Europe for these new additions to its golf portfolio.

Alphard Golf – UK/Germany/Sweden

The AlphardGolf Duo-Cart is an all-in-one golf bag and pushcart concept. Established in America and launched successfully in other European countries, this company has a great range of products with more to come in 2014.

Arnold Palmer – France/UK/Ireland/Luxembourg

The Arnold Palmer apparel collection is brand new to the European market and has been designed in Europe, by golfers for golfers. With a strong name and a design ethos that caters to the on and off course needs of a European golfer this is set to fly.

Lobster – France/UK/Ireland/Luxembourg

Alphae Hydrae is re-launching the brand, which saw success in the UK, across mainland Europe. The design team and manufacture will be based in mainland Europe.

Florent-Xavier Carpentier, President of Alpha Hydrae Europe is excited about the year ahead, “2014 is going to be a really exciting year for us.  We have three great brands here and all we need now is the right people to help us build our business.”

Agents will receive a full sample set plus marketing support documentation to assist them with the launch of the brands in their region.  Anyone who is interested in representing all these golf brands should send their application, including details of their location, via email to or call telephone +44(0)20 32 89 48 15 for further details.


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