Global Edition

8 out of 10 leading shoe brands use ‘Fast Twist’

8.25am 9th May 2006 - Corporate

SoftSpikes, the manufacturers of the leading shoe insert system Fast Twist has announced that 8 out of the 10 leading footwear brands choose the Fast Twist insert system as original equipment in their shoes. The Fast Twist system, which is also used by 88% of European Tour Professionals in competitive play, was first introduced in 2000 and has quickly become the dominant system in use today.
Leading brands such as FootJoy, Adidas ECCO and Callaway have all made Fast Twist the principal insert system in their footwear range. FootJoy marketing director John Peal said, “The majority of FootJoy shoes come with the Fast Twist system as we believe it to be the quickest and most reliable system on the market. With around half the UK market wearing FootJoy, this means a lot of golfers are benefiting from SoftSpikes technology”.
Dave Ortley of adidas, added, “When the time comes to replace worn-out golf cleats, adidas, recommends the use of replacement golf cleats that feature the official Fast Twist cleat insert system to ensure maximum performance and life of your adidas, footwear.
Head of marketing for ECCO Rita Livesey also believes that Fast Twist is the best option on the market. “ECCO, shoes stand for innovation and technology driven footwear and the Fast Twist system fits within this ethos perfectly,” she said.
Fast Twist is a quick insert system that enables easy replacement of golf cleats and has been used ten of millions of pairs of shoes worldwide since inception. Fast Twist locks cleats securely in place by hand with an easy quarter turn and an audible responsive click. Simply Push, Twist, Click and you’re done.
Sharon Fish European sales and marketing manager for SoftSpikes, the makers of Fast Twist added, “We have been thrilled at the way Fast Twist has been adopted by the leading manufacturers and the fact that 8 out of 10 manufacturers use the Fast Twist system. The extraordinary adoption of the fast twist system by the vast majority of manufacturers will greatly benefit consumers, as they will know immediately know that they most likely need fast twist cleats.”
SoftSpikes Europe

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