59Club, Europe’s leading golf and leisure specific mystery shopper service, have appointed The Azalea Group, Europe’s leading ‘golf-centric’ communications agency, to help deliver its continued expansion across the UK, Europe and the Middle East.
The Azalea Group have been tasked with increasing awareness of the unique benchmarking service on a national and international basis. The 59Club service, endorsed by the PGA, is fast becoming the industry standard for measuring and comparing customer service levels and analysing all key revenue streams for golf and leisure venues.
Run by an experienced team of golf and leisure operators, the 59Club system helps develop, improve and maintain a high level of customer service, and, in turn, increases customer satisfaction, revenue and profits in the process. The system also allows for useful results comparisons to be made against a venue’s chosen competitors and the industry standard.
The company boasts an impressive client list of prestigious golf resorts including Wentworth, StokePark, Celtic Manor and Goodwood, as well as top group operators: De Vere, Marriott and Dubai Golf.
Simon Wordsworth, chief executive at 59Club, said: “We have great ambitions to not only cement our position within the UK but to expand our service internationally. Working with The Azalea Group will allow us to achieve our objectives and benefit from their expertise and insight.
“We were impressed by Azalea’s ambition for the 59Club service and believe they can assist us in our next phase of growth.”
Daniel Chidley, account manager at The Azalea Group, said: “The 59Club service is relevant to all golf and leisure venues – international resorts, trophy courses, private members clubs or pay and play facilities – and we are looking forward to helping the business showcase how they are helping venues improve and maintain better customer service levels and increased profits in the process.
“The benchmarking tool identifies key sales /service trends and insights – we are confident that venues will be keen to learn more about their unique service and how it can positively impact a club’s bottom line.”
Now in its seventh year of trading, Azalea has established itself as one of Europe’s leading golf marcomms specialists, working with some of Europe’s major national and regional tourist boards as well as some of the world’s flagship golf and lifestyle resorts such as La Manga Club (Spain), Quinta do Lago, Onyria Golf Resorts and Monte da Quinta (Portugal), Donnafugata (Sicily), Brocket Hall and Exclusive Golf (UK).
It also boasts some outstanding golf products in its client portfolio including the most in-demand technology in golf, Foresight Sports’ GC2 and HMT; German luxury fashion brand Boss Watches, the innovative crossover golf shoe brand Kikkor; leading Italian golfwear manufacturer Chervo; and SwingSmart, the stunning new golf swing analyser which provides information straight to a smartphone or tablet. www.theazaleagroup.com