FootJoy, the #1 Shoe and Glove in Golf, has reached a milestone in its educational shoe-fitting mission, recently fitting its 1,000th customer. This feat was achieved in just nine weeks, as FJ’s Brand Promotion Executives toured the country educating golfers on the benefits of shoe fitting and the signature technologies found throughout the entire FJ range. The programme has been designed to ensure consumers and retailers are aware of the increased comfort, performance and overall enjoyment that come with correctly fitted golf shoes.
John Slater, from The Forest of Arden, was the lucky 1,000th customer to be fitted, receiving a bottle of champagne to celebrate this landmark. Having previously worn a size 10, John found himself amongst the 67% of people who FJ have identified as wearing the wrong size shoe. In John’s case, his correct size was 8½, illustrating the knowledge gap amongst amateur golfers when it comes to purchasing correctly-fitting footwear. Since reaching this figure, the FJ Brand Executives have now fitted 1,115 golfers, a number that continues to rise as more of the golfing public becomes aware of the performance gains that come from a perfect fit.
Russell Lawes, FJ’s Marketing Manager commented: “It’s great to see that so many golfers are taking the chance to find the shoe size that is best for them. The depth of knowledge that our Brand Promotion Executives possess, as well as the project as a whole, is something that we feel is exclusive to FJ and I am extremely happy to see consumers and retailers getting so involved. With nearly 70% of the golfers that we have fitted wearing the wrong size for them, this commitment to educate is clearly something that is needed for the amateur golfer and we are really glad that we have met that need so successfully thus far.
“Our statistics show that wearing the wrong size shoe can lead to power loss of up to 26%, which is often overlooked, with hardware companies continually talking about the extra yards that can be gained from purchasing a new driver. We offer more sizes and more widths than any other golf manufacturer, with sizes ranging from 3 to 16 and widths from extra narrow all the way through to extra extra wide, so we are confident that we can improve the performance of every amateur golfer. It is our mission to get the correct size shoe on as many golfers as we can this summer.”
With such potential for customisation, the market-leader is uniquely positioned to propel your game to the next level. When properly fitted, FJ’s diverse new 2014 footwear range represents the ultimate in spiked and spikeless performance, comfort and design.
“The FJ exclusive MyJoys programme is a further benefit that we offer as a market leader,” added Lawes. “MyJoys gives the consumer just under 5 million design combinations, including the option to fit the feet with different sized left and right shoes. With 90% of people having slightly different sized feet, I strongly encourage all golfers to get professionally shoe fitted before purchasing a new pair of shoes. We continually hear people say that they know their size and that it hasn’t changed for years, but our job at FJ is to pass on our expertise so that everyone finds consistent comfort and performance.”
The new FJ Brand Promotion Executives will be conducting shoe fittings at selected retailers from March–September 2014 and the company will be communicating the venues via footjoy.co.uk as well as its specific European Twitter account.
FootJoy www.footjoy.co.uk