love.golf, the research-based female golf coaching programme supported by Syngenta, is actively helping its community of coaches during the Coronavirus lockdown.
Coaches in the UK and Spain, where golf has been suspended, are benefitting from weekly webinars to help them optimise their time and prepare for recovery. Guidance and best practice has focused on a wide range of topics, including ‘How to communicate with customers’ and ‘How to run a customer survey.’
Alastair Spink, love.golf’s head coach and founder, said: “Community and the sharing of ideas between coaches is at the heart of love.golf. This is especially important at this challenging time, as so many golf coaches work on their own. The love.golf community offers more than just professional advice; there is a strong sense of personal support, too, which coaches in different countries greatly appreciate.”
love.golf focuses on an alternative approach to golf coaching. All-female groups learn by playing on the course in their first lesson, rather than the range, an experience proven to generate exceptionally high retention rates and help customers ‘fall in love with golf’.
It is based on the academic study of Alastair Spink and market studies by Syngenta, highlighting the global golf industry’s $35 billion opportunity to increase female participation. In addition to the UK and Spain, love.golf is now active in Sweden, Canada and the Middle East.
While the Coronavirus lockdown continues, the love.golf Covid-19 response group, comprising six volunteer coaches and Head Coach Alastair Spink, will continue to lead and host community-wide webinars.
In the coming weeks, coaches will benefit from an exclusive Q&A session with former LPGA Tour player Carin Koch, and will hear findings from a survey which examines PGA Professionals’ perspective on golf in a post-coronavirus era.
love.golf will also be opening up a series of upcoming webinars to PGA Professional coaches not currently part of the programme. To reserve a place on one of these, contact Head Coach Alastair Spink. For more information on love.golf, visit www.love.golf or email alastair@love.golf.
PICTURE CAPTION: love.golf coaches pictured with Head Coach Alastair Spink (left), at last year’s love.golf coaches conference in London