Michelle Wie celebrated her 2014 U.S. Open win with a victory tour through New York City — championship trophy in hand and Nike Blazers on her feet, just one of the self-professed sneakerhead’s 20 pairs.
This week Wie brings her love for the iconic Nike basketball shoe to the golf course for the first time, at the Evian Championship in France. She will grace the fairways of the final major of the year in hot pink Women’s Nike Blazers from Nike Golf, with a camouflage Swoosh and a performance outsole engineered for traction. Inside the tongue are the scores from each round of the golfer’s memorable 2014 victory, Wie’s first major win.
“Michelle asked us to create a high top golf shoe,” explains Joël Greenspan, footwear designer for Nike Golf. “She wanted to feel more support throughout her swing and greater connection to the ground. She also wanted a shoe that would reflect her distinct sense of style on and off the course. The Women’s Nike Blazer is a dynamic take on a classic silhouette; re-engineered and re-materialized to reflect Michelle’s elite level of play.”
Wie affirms the shoe’s successful adaptation, stating: “The Blazer is a versatile, stylish and high-performance shoe. The high top collar is so functional for me, providing the support I need through the impact of my swing. I love the fact that I can bring the iconic retro hoops look to the golf course.”
The Nike Blazer debuted on basketball legend George “The Iceman” Gervin in 1972. Over the past four decades, the style has evolved to include silhouettes designed for skate, sportswear and, now, golf.
The Women’s Nike Blazer from Nike Golf will be available in early 2016 at nike.com and select retailers.
Nike Golf www.nike.com/nikegolf
View more stories about New Product Launches and latest list of Most-read stories