Lynx Golf engaged with thousands of golfers as it launched a wide-ranging new event marketing programme at last week’s Ricoh Women’s British Open.
As the prestigious event’s Official Golf Club brand, the family-owned UK company rolled out a series of product demonstrations, instruction clinics, trick shot shows and live celebrity interviews – alongside a stunning new 100 sqm modular exhibition stand showcasing its highly-acclaimed 2014 product portfolio.
Lynx ambassadors Tony Jacklin and Di Dougherty and ‘Swash by Lynx’ putter designer, Harold Swash, kept crowds entertained over three days with interviews about the Ryder Cup and giving putting masterclasses. Inside the event’s official merchandise village, Lynx equipment was showcased perfectly in a superb stand designed by the company’s in-house graphic designers, Alex Hill and Chris Somerton.
On the official practice range, a Lynx club demo area gave competitors from around the world in the Women’s British Open a chance to see and hit Lynx product. And out on the course, high-impact Lynx banners were seen by spectators and hundreds of thousands of TV viewers worldwide.
Said Lynx managing partner, Stephanie Zinser: “Of all the innovative marketing strategies we have at Lynx, this was by far our biggest undertaking to date and our whole team did a fantastic job. The way we showcased product – and the events we laid on to entertain the public and give them something to enjoy away from the course – really demonstrated what Lynx is about. “And, of course, we couldn’t wish for two better ambassadors than Di Dougherty and Tony Jacklin, who did a marvellous job for us. The affection in which Tony is held by golfers around the world is still incredible and he keeps an audience absolutely enthralled.”
Additionally, Lynx entered a team in the event’s Tuesday Pro-Am, which included CEO Steve Elford, Dame Laura Davies and friends of Lynx Mike Tindall and Willie Thorne. They also staged an indoor long-drive competition and its groundbreaking #Lovestory TV ad was played to spectators on internal big screens. Lynx is the Official Golf Club of the Ricoh Women’s British Open to 2016 and continues to establish itself as the most forward-thinking and exciting equipment brand in Europe. It is dedicated to supporting ‘green grass’ Pro shop business, with more than 400 accounts in the UK.
Lynx Golf www.lynxgolf.co.uk