International golf and travel marcomms specialist The Azalea Group has started 2014 in a confident vein, landing three new European accounts.
Two of the new clients are five-star Spanish destinations: Kempinski Hotel Bahía, Marbella, and Sheraton Salobre Golf Resort & Spa, Las Palmas, Gran Canaria.
In addition, Italy’s leading golf and sportswear label, Chervò, has also retained the company’s services to promote its exclusive range of technical golf fashionwear in the UK.
Located in the heart of a golfing Mecca, the 128-room Kempinski Hotel Bahía – which has its own dedicated golf desk – is a member of The Leading Hotels of the World and is situated within easy reach of more than 50 golf courses including Ryder Cup venue Valderrama, Finca Cortesin, the setting of the Volvo Match Play Championship from 2009-2012, European Tour venues San Roque, Sotogrande and La Quinta, as well as new emerging stars such as La Reserva and Almenara.
The 313-room Sheraton Salobre Golf Resort & Spa is located adjacent to two 18-hole golf courses with views to the sea and the mountains of Gran Canaria. The hotel has several swimming pools on different levels, seemingly floating over the landscape, numerous bars and restaurants, a fitness centre with views of the dunes of Maspalomas, and an Aloe Spa with spectacular open-air pool.
Azalea’s managing director, Sean Noble, said: “These new contracts have all come together in a matter of weeks, but are as a result of a lot of hard work invested in developing relationships and delivering cross-platform success for many clients over the past couple of years. Such things don’t happen overnight and we are delighted that our ideas and campaigns have been so welcomed by clients new and old.
“We will continue to deliver to and beyond the levels expected of us by our clients, engaging with other stake-holders and having fun along the way: golf and travel are fabulous sectors to work within and we come into contact with some terrific, hard-working and talented people and are lucky enough to represent so many top-end products.”
Now in its eighth year of trading, Azalea has established itself as one of Europe’s leading specialist agencies, working with some of the continent’s major national and regional tourist boards as well as some of the world’s flagship golf and lifestyle resorts and some of golf’s leading brands.
And last year, Azalea devised and delivered – in partnership with BOSS Watches UK, HowDidiDo Media and the Daily Telegraph – the UK’s most talked-about golfing competition, the BOSS Watches H1 Club which delivered more than £330,000-worth of media coverage, as golfers scoring a hole-in-one in club competitions were rewarded with a limited edition timepiece. The campaign relaunches in April, for 2014 – again with Azalea at the helm.
To keep up with its expanding portfolio, Azalea is keen to hear from individuals who can help continue the company’s expansion. Readers who are experienced in PR and marketing and believe they have something to offer in the fast-paced environment of a golf and travel marcomms specialist should contact director Andy Barwell at andy@theazaleagroup.com.
The Azalea Group www.theazaleagroup.com