Global Edition

FootJoy Brings Casual Element to Dryjoys Footwear Family

12.03am 17th December 2013 - New Products - This story was updated on Monday, December 16th, 2013

DJCasual_Collection_2014 LRFootJoy has launched an exciting new footwear category that represents the perfect extension to the popular DryJoys™ footwear family, which has been a firm favourite amongst golfers around the globe for over 20 years. The striking new spikeless DryJoys Casual™ family can be worn with pride both on and off the course and will undoubtedly feature amongst the most popular new models in FJ’s diverse 2014 product range. Alongside the best performance technologies in the game, that are synonymous with all products that bear the FJ mark, this new category continues to raise the bar in golf footwear innovation.

Designed to cater for the golfer seeking a more traditional look along with superior feel & stability, via a series of advanced new technologies, DryJoys Casual represent the next generation of spikeless golf shoe performance and innovation. Supersoft ECL™ Leather by Pittards® (Extreme Comfort Leather) delivers extremely soft, breathable uppers and the ultimate in waterproof protection, while cutting-edge lightweight FTF (Fine-Tuned Foam) generates exceptional cushioning and a perimeter of weighted outsole design for outstanding stability, traction and control throughout the golf swing.

“Our existing spikeless offerings have resonated extremely well with the consumer around the world and we wanted to take the key attributes within those shoes a step further by developing a high-performance spikeless product. This shoe has already raised eyebrows on tour and was immediately put in to play by Hunter Mahan at The Open Championship earlier this year,” commented Russell Lawes, FJ Marketing Manager. “Alongside a number of new footwear innovations that we will be launching over the coming months, this attractive new design continues to demonstrate FJ’s long-standing position as the pioneers in game-changing golf shoe innovation.”

Available in White, Black & Dark Brown colour options and the widest range of sizes in the market, there’s a DryJoys Casual model to suit all tastes. RRP: £125

FootJoy www.FootJoy.co.uk

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