KPMG Golf Business Advisory is compiling a study on the economic impact of golf in Scotland, which will be presented at the 10th annual Golf Business Forum in St Andrews on 3-5 June 2013.
Commissioned by the Scottish Golf Union (SGU), working in partnership with Scottish Enterprise and VisitScotland, the research will also provide analysis of the value of golf to Scotland and the country’s future growth potential, as expected by industry stakeholders.
Gordon Todd of Scottish Enterprise commented, “Over the years there have been a number of studies into the economic impact of golf tourism and its associated benefits, but to date there has been no single overview of the wider golf industry in Scotland and its associated economic benefits.
The aim of this latest research, therefore, is to create the first comprehensive and definitive baseline study of the whole golf industry in Scotland. Assessing the overall value and growth prospects of the industry will be key to understanding how we can unlock its undoubted potential for growth by building on the strength of Scotland’s golf product.”
The findings will contain an overview of six areas within the Scottish golf market and be presented on four measures of economic activity: Revenue, Contribution to Gross Value Added (GVA), Employment/Total Jobs and Wage income.
The areas to be analysed are:
- Golf Facility Operations – Revenues generated by memberships, green fees, food and beverage sales, sponsorship and rental fees, among other operational incomes.
- Golf Course Capital Investments – New developments and redevelopment of existing golf courses, plus other golf investments.
- Golf Supplies – Includes hardware, golf apparel and golf accessories.
- Golf Tournaments and Endorsements – International tournaments, player endorsements and broadcasting rights.
- Golf Tourism – The total spent by golf tourists on travel, accommodation, food and beverage, entertainment, shopping, etc.
- Golf Real Estate – Golf related residential development.
Commenting on the research Hamish Grey, CEO of the Scottish Golf Union said, “The cooperative approach taken across all organisations to undertake this important research is very welcome. All involved in Scottish golf and the Scottish Government will benefit from better understanding the value of golf, current and potential, to Scotland.”
The report will be accessible for download on www.golfbusinesscommunity.com upon publication.
Golf Business Forum www.golfbusinessforum.com
Scottish Golf Union www.scottishgolf.org