GolfBuddy, one of the world’s best-selling handheld golf GPS systems and the ‘Official Handheld GPS Rangefinder’ of the PGAs of Europe, has appointed its UK sales team.
John Ennis, general manager of GolfBuddy in Europe, said, “Our UK sales have been growing strongly and now, with an established UK sales force in place, we expect demand for GolfBuddy GPS units to increase substantially.
“This is an experienced team with great contacts and fantastic knowledge of the golf market – exactly what is required to successfully establish a new product.”
GolfBuddy launched its groundbreaking GPS units in Europe in January from headquarters in Dublin and the UK team will be headed by Phillip Morley. Representatives have been appointed for Scotland, North-East, North-West, Midlands, South-East and the Home Counties.
To support the sales operation, the company has committed to a major European-wide PR and advertising campaign this year – including full-page advertisements in the UK and Europe’s main golf magazines and online campaigns on some of the world’s busiest golf websites.
GolfBuddy’s course library, which contains over 14,000 worldwide, continues to expand at a significant rate and maps for more than 5,865 European courses will be available for free download by the end of 2009.
Crucially, all courses can be downloaded at no subscription cost – and each GPS handset automatically recognises which course the golfer is playing from moment it is turned on.
GolfBuddy has two high-spec GPS rangefinder models – the GolfBuddy Pro and GolfBuddy Tour – and is the only rangefinder to be delivered to golfers with courses from around the globe pre-programmed into its memory, making it instantly usable straight from the box.
Consumers and retailers are able to purchase a GolfBuddy directly from www.gpsgolfbuddy.com . Each unit comes with a ‘quick user guide’ and from April will be available in one of three languages: French, German, and English, together with a universal adapter for charging the batteries.