Srixon has been the number one selling 2 piece ball brand in the UK market for the past 5 years according to monthly retail audits undertaken by Sports Marketing Surveys Inc and Golf Datatech.
Now Srixon has announced that the UK’s best selling 2 piece ball – the AD333 will be available with immediate effect in Yellow as well as White and Orange with an RRP of £26.99.
This introduction follows on from the success of the Z-STAR range of products that are available in both Pure White and Tour Yellow with yellow balls already notching up tour victories.
The new yellow version of the AD333 provides all the same benefits that have made the white version the UK’s best selling 2 piece ball + it’s much easier to see.
Studies show that yellow is the most visible colour in the visual spectrum and in all tests taken at all distances, yellow was easier to see than white.
it is the same principle that saw yellow tennis balls take over from white in the 1990’s.
Srixon Sports Europe www.srixon.co.uk