In just three weeks, more than 40,000 global golf industry leaders will converge in Orlando to preview new product launches by major industry manufacturers, personally test and experience merchandise through new interactive programs and shape the future of hundreds of golf business newcomers at the 52nd PGA Merchandise Show, 27-30 January. Currently, visitors from all 50 states and 64 countries have pre-registered to attend the Show.
Some 1,200 golf-related companies are making final preparations to offer visitors a chance to see their latest line-up of products and services including many that will be introduced in conjunction with the 2005 PGA Merchandise Show. Hundreds of thousands of golf-related products and services will be at retailers‘ disposal in nearly 10 miles of Show aisles in the Orange County Convention Centre. More than 500,000 net square feet will be devoted entirely to exhibit space.
“We are working closely with all of our exhibitors to effectively reach their customers and are especially pleased to provide a platform that companies like Callaway, Cleveland, Bridgestone and many others are utilizing for the introduction of their newest product lines,” said PGA Golf Exhibitions vice president and show manager Ed Several. “The Equipment Test Centre and Demo Day are ideal opportunities for key buyers to preview and personally test many of the new equipment products. The Fashion Fairway and Dream Golf Shop also offer apparel buyers a chance to see the latest fashions in action and merchandised in an true golf shop setting.”
The recent introduction of programs like Demo Day and the Equipment Test Centre – the world’s largest indoor driving range – have energized Show week along with daily fashion shows, a Dream Golf Shop, an expansive education conference, the 19th Hole, The Golf Channel’s Live Broadcast Tower and the “Hot Zone” New Product Centre. Interactive exhibits alone account for an additional 200,000-plus net square feet of floor space.
Along with new products and new programs, the Show will feature some 400 new companies. With three weeks still to go until the 2005 Show all exhibiting companies combined now surpass the total number of exhibitors in 2004. Each year the PGA Merchandise Show hosts hundreds of new companies hoping to break into the golf industry. The Show has been a proven launch pad for well-known brands like Ahead, Gear For Sport, Ogio and many more.
Around 4,000 PGA professionals, invited key buyers and media will kick off the industry gathering by field-testing products of some 60 exhibitors at the annual Golf Demo Day, 26th January, at the Orange County National Golf Centre and Lodge. Additionally, attendees will have the opportunity to attend the annual expansive education conference offering more than 75 industry seminars. For more information visit www.pgaexpo.com
Gearing up for Orlando
