Record prize money of €3,750,000 has been confirmed for the 2004 Volvo PGA Championship at Wentworth Club from 27-30 May, an increase of €250,000 on 2003 which ensures that the 50th winner of The European Tour’s flagship event will collect a first prize of €625,000.
Ken Schofield, executive director of The European Tour, said: “This is another important milestone in the Tour’s special relationship with Volvo. We are very proud to reach the 50th playing of this great championship with a prize fund of €3,750,000 for 2004, a significant development which further enhances the status of the Volvo PGA Championship as the Tour’s flagship event.”
Mel Pyatt, president and chief executive officer of Volvo Event Management, the company which oversees Volvo’s involvement in sport, commented, “The common aim of both Volvo and The European Tour has, from the outset, been to deliver a product of the highest quality and to raise the profile of European golf as a whole.
“This continues to be our objective and it is particularly satisfying, and a great source of pride, to announce a new record prize fund for 2004, as this wonderful Championship reaches its 50th birthday with Volvo at the cutting edge of the golfing sponsorship market.
“The enduring success of the Volvo PGA Championship is a reflection of the close partnership between Volvo and The European Tour, which has gone from strength to strength since 1988. We look forward to another Championship of the highest quality in May.”
The European Tour www.europeantour.com
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