The PGA of Great Britain & Ireland has announced new commercial partnerships with Callaway Golf and Abacus Sportswear as part of its ongoing Tournament Strategy, reinforcing the long-term sustainability and growth of the PGA Tournament Schedule.
Over the past 12 months, The PGA and its tournaments team have been implementing the Tournament Commercial Partnership Framework, a key component of the Tournament Strategy. This framework has helped secure sustainable financial backing, enabling investment into prize money, additional Open Series events and the introduction of a new Order of Merit within the Open Series.
The PGA is proud to welcome Callaway Golf as the Principal National Tournament Partner for 2025 and beyond. As part of this collaboration, the National Tournament Schedule will now be known as Callaway PGA National Tournaments. This partnership marks the shared commitment of both organisations to enhancing the tournament experience for PGA Members.
Callaway’s investment in the PGA National Tournament Schedule has also facilitated the expansion of the Open Series, which now includes two additional events, notably the prestigious Leeds Cup. As part of this partnership, the series has been rebranded as the Chrome Tour PGA Open Series, coinciding with the launch of Callaway’s new Chrome Tour golf ball.
Ben Sharpe, Callaway Golf Managing Director & President EMEA, commented: “The PGA Member is central to our business and our partnership with The PGA demonstrates our commitment to professional golf across the UK and Ireland.
“I’m particularly excited about supporting the National Tournaments because I love competitive sports and I believe it translates seamlessly into business, teaching resilience, adaptability, and discipline. I can’t wait to see how PGA Members get on at the events this year.”
Abacus, a leader in high-performance golf apparel, has also joined The PGA as a National Tournament Partner. Known for its innovative waterproof gear, Abacus will equip PGA Tournament staff and National Final winners with award-winning waterproof suits.
Sven-Olof Karlsson, CEO and founder of Abacus Sportswear, stated: “As a brand, we are committed to designing quality and innovative products to help players perform at their best. The golf course is hard enough — golfers don’t want to have to battle the weather too. Just like PGA Members, we care about performance, and we are excited to be able to share more about our waterproof products with PGA Members through the 2025 season.”
The partnership with Abacus further reinforces the financial sustainability of PGA Tournaments and enhances the playing experience through additional resources and support at key PGA tournaments.
Richard Barker PGA, Executive Director – Business Development, highlighted the importance of these partnerships within the broader Tournament Strategy: “These investments strengthen our ability to enhance playing opportunities and drive the long-term sustainability of PGA Tournaments. We are making fantastic progress in our Tournament Strategy, now 12 months into a five-year plan.
“Making financial sustainable investments for our tournament schedule and expanding events is all part of the plan. This is made possible by partners like Callaway and Abacus, who we are excited to be working with and we thank them for their support.”