Reesink Turfcare has appointed Lee Rowbotham as its GeoLink and Digital Specialist, a new role developed to reflect the importance the company places on the advanced technology expected to drive the business in the future.
In his previous role as Service Manager, Rowbotham has been delivering technical support and training to the Reesink dealer network since 2016. With a team including warranty experts and on-site training specialists, he provided aftermarket support, getting dealers and end users accustomed to the latest turfcare technologies.
Jon Cole, Divisional Business Manager of Reesink Turfcare, says: “Lee will spearhead the introduction of further new products and technologies going forward and will work closely with our dealers and sales team to drive sales, support, and training on these product lines. This will be a vitally important role for Reesink moving forward as more and more GPS, digital and advanced technologies are brought to market.”
“Lee’s considerable experience heading up the service team coupled with his previous involvement and expertise bringing new technologies to the market make him the perfect fit for this new role.”
While GPS technology has been playing an instrumental role in advanced spraying for some time, Reesink’s launch of Toro’s new range of automated machinery in January encouraged the company to place a dedicated resource behind the industry wide rollout.
Speaking about his new role, Rowbotham said: “The technology used in these products requires a dedicated specialist. I hope to bring my existing experience with GeoLink systems to these new products. The technology crosses over, which is beneficial for both our dealers and customers. This new role will complement the existing aftermarket team at Reesink and help to align these advanced products for our technical support team.”
Lee can be contacted at 01480 226800 or by emailing info@reesinkturfcare.co.uk.