Luxury footwear, apparel and accessories brand G/FORE has announced the appointment of Suzy Biszantz as its Chief Executive Officer.
Biszantz will be responsible for overseeing G/FORE’s business operations, developing strategy to optimize efficiency, and driving sustainable growth – a foundational pillar for the company.
With over 25 years of brand leadership experience, Biszantz boasts a long track record in luxury, athletic, and menswear apparel. Most recently, she served as Group President at Centric Brands for their men’s and women’s platforms, overseeing the full spectrum of operations for brands like Hervé Léger, Joe’s Jeans, Hudson Jeans, Buffalo Jeans, Zac Posen, and Izod.
Prior to Centric, she served as CEO of La Perla’s North American division and while at Greg Norman, which was a division of Reebok at the time she was there, Biszantz helped position the business for a sale to Adidas. Early in her career, Biszantz also worked for Ashworth, another well-known golf brand.
G/FORE was founded by Mossimo Giannulli in 2011 and was sold to Peter Millar in 2018.
In her new role, Biszantz will report to Scott Mahoney, CEO of Peter Millar, and will oversee all departments, working closely with Giannulli – who continues to serve as chief creative officer – to ensure brand DNA remains at the forefront during the business transition.
Under this new leadership, G/FORE will continue to focus on international expansion, broadening wholesale offerings, and fine-tuning direct-to-consumer programs to meet increasing consumer demand.