REELGolf, a US-based tech company which is able to track nearest-the-pin competitions and other on-course challenges in real time via a live video camera system, has begun installing its innovative system into golf clubs around the world.
Players with tee times at Carter Plantation in Louisiana, USA, are the first golfers to be able to use this new technology, and now have the option to play daily on-course challenges like Closest-to-the-Pin or ‘Ring of Fire’ for the chance to win cash prizes.
The ReelGOLF system involves installing AI-enabled Bosch cameras discreetly near tee boxes and greens of par-3 holes, allowing players to scan a QR code to activate the system.
ReelGOLF then records the shot, adds shot tracing with the players’ names, courses, and sponsor logos, and sends the high-definition video to the player’s phone within minutes to share on social media – or not.
That same AI-enabled video technology is used to find and measure a golf ball’s distance to the pin within less than half a ball (18mm), enabling accurate and automated measurements on par 3 holes.
Players who opt-in at the pro shop at the ReelGOLF kiosk at the check-in will have access to two par 3 contests: Closest-to-the-Pin and Ring of Fire (a solo game where the closer the shot gets to the pin, the more money the player makes). The player then activates the token on their phone once they arrive at the par 3 challenge hole and takes their best shot.
While Ring of Fire alerts players of their winnings immediately after their shot, those playing the Closest-to-the-Pin challenge can keep tabs on the leaderboard on their smartphone. At the end of the day, the top three players receive a notification from ReelGOLF to collect their winnings.
Carter Plantation in Springfield is the first course in the world to install the ReelGOLF Challenge system, which is dedicated to will enable golf course owners and operators to develop an additional income stream, as players are required to pay a small fee to enter each competition. While the courses make a percentage on each token purchased, they don’t have to lift a finger on the rest – ReelGOLF handles it all.
Kevin Imes, creator of ReelGOLF, said: “Our advanced AI technology ensures accurate measurements and captures unforgettable moments for players, all while creating new revenue streams for courses. We’re excited to see how this innovation transforms the way golfers engage with par 3 challenges.”
Earlier this year, ReelGOLF entered into a marketing partnership with online sportsbook BetMGM, which is now helping to fuel its on-course challenges. Any player who signs up with BetMGM using the promo code ReelGOLF can now play Ring of Fire free of charge for one month.
“Partnering with ReelGOLF is a huge opportunity for Carter Plantation. It will allow us to enhance tournaments through on-course games and branding opportunities for hosts and provide a whole new way for golfers to engage with our course during everyday rounds,” said Alex Boudreaux, general manager at Carter Plantation.
“The souvenir videos help preserve lasting memories, strengthen course loyalty, and generate organic marketing for Carter as the videos are shared. ReelGOLF is revolutionizing the game of golf, and we are excited to be a part of it from the beginning.”
ReelGOLF is also working with courses in Missouri, Florida and California in the US, as well as clubs in Scotland and Ireland, all of which will have systems in play before the year end.
Clubs interested in learning more about ReelGOLF, should visit www.reelgolf.com