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PGA of America unveils official Ryder Cup wine partner

10.05am 28th October 2024 - Sponsorship & Events

The PGA of America has announced that William Hill Estate Winery in has been appointed as the Official Wine of the 2025 Ryder Cup.

This announcement expands William Hill’s multi-year partnership as the Official Wine for both the PGA of America and PGA Championship through 2026.

Hospitality areas throughout Bethpage Black, site of the 45th Ryder Cup, September 23-28, 2025, will feature a variety of selections from William Hill’s wine offerings. Additionally, spectators can enjoy William Hill’s Estate California Chardonnay at general concession pouring bars.

“We are thrilled that spectators will be able to enjoy William Hill’s premier wine offerings throughout the 2025 Ryder Cup,” said PGA of America Senior Director, Global Partnerships Luke Reissman. “William Hill offers a diverse wine selection, which will undoubtedly be a hit throughout golf’s greatest team event. This edition of the Ryder Cup will be truly remarkable, further enhanced by the presence of William Hill.”

The William Hill Wine Lounge, a branded pouring bar, is the perfect spot for spectators looking to enjoy a refreshing glass of wine without missing any of the on-course action.

Spectators can order from William Hill’s portfolio of wines while relaxing in the lounge and viewing all the action.

“William Hill Estate Winery is excited to build upon our partnership with the PGA of America by expanding further into golf with the Ryder Cup,” said Gallo Wines Senior Vice President and General Manager, Steve Carlotti. “William Hill has a history in golf, and our consumers’ passion for both our wine and golf make this partnership a perfect match. Given the massive reach of this event and the attention it garners, we are thrilled to be a part of such a prestigious event.”

For nearly 50 years, William Hill Estate Winery has crafted rich and expressive wines, including their iconic Chardonnay. The collection of wines is rooted in the character of the unique, rolling hills of the 200-acre estate in the heart of the Silverado Bench in Napa Valley.

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