TGL presented by SoFi, the new team golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, has announced Dryvebox as its mobile golf simulator partner.
The partnership utilizes Dryvebox’s state-of-the-art mobile golf simulators to enhance fan engagement and expand TGL’s reach as the league nears its inaugural season, which begins on January 7 in prime time on ESPN and ESPN+.
Adeel Yang, co-founder and CEO of Dryvebox, said: “Partnering with TGL presented by SoFi and its teams is a significant milestone for Dryvebox. We share a common goal of making golf more accessible to everyone by continuing the growth that technology and alternative formats have brought to the game,” said Yang. “We love creating unique opportunities for fans to experience the thrill of golf while removing as many barriers to entry as possible.”
Regina O’Brien, CMO of TMRW Sports, added: “Dryvebox’s innovative approach to making golf more accessible complements TGL presented by SoFi’s vision of leveraging technology to create a modern approach to the game.
“This partnership allows us to extend our brand beyond SoFi Center and engage with fans through Dryvebox’s version of technology-driven golf. As we build momentum towards the league’s launch in January and beyond, we anticipate all six teams utilizing Dryvebox activations to make connections within their local communities to further build their fanbases.”
Dryvebox’s fleet of high-tech mobile golf simulators enables TGL to offer immersive golf experiences at various events and locations. Amongst the teams, Dryvebox already has custom-built branded trailers for Los Angeles Golf Club, Boston Common Golf, and The Bay Golf Club to be used throughout the season.
Additionally, it has delivered custom-branded trailers for events with Atlanta Drive Golf Club and the league for previous and upcoming events. Through this partnership in 2024, Dryvebox has activated at several PGA Tour events this season, including the Genesis Invitational, Travelers Championship, TOUR Championship, JM Eagle LA Championship and the FM Championship.
Dryvebox, which was founded in 2020, currently has 31 mobile golf trailers operating around the US and Canada, with the company having more than doubled in size since January.
Using Full Swing’s Pro 2.0 simulators and Full Swing KIT Studio launch monitors, Dryvebox is partnering with Full Swing to outfit boxes with Full Swing Golf’s proprietary software. Full Swing is an Official Partner of TGL presented by SoFi and also provides a majority of the technology mix required for the scale of TGL’s tech-infused field of play in SoFi Center.