Driving range technology company Toptracer has announced a strategic partnership with Sweetspot, a leading golf commerce platform provider.
The collaboration, backed by a minority investment from Toptracer, will transform driving ranges by unlocking their full business potential through cutting-edge data collection, business intelligence, and commercial management tools, all while improving the experience for range visitors.
“This partnership is the supply solution to the driving range industry’s high-demand challenge,” commented Jonas Runnquist, Senior Director of Range Strategies. “We know our customers experience significant lifts in traffic after installing Toptracer Range and this next step will further enhance performance and profitability by optimizing how facilities collect and use customer data to improve their bottom line.”
This integrated solution not only addresses the increasing demand for better operational tools in the golf industry but also provides facilities with the ability to collect and leverage customer data in ways previously unavailable.
By automating processes such as bookings, payments, and ball dispensing, operators can reduce their reliance on manual staffing, streamline operations, and enhance profitability. Range visitors have the ease of booking bays from anywhere, through an app that is connected to the Toptracer Range experience.
Key features of the new driving range solution include:
- Comprehensive business intelligence – Facilities can gather and analyze data on customer behavior, sales trends, and range utilization to make informed business decisions.
- Dynamic revenue management – Golf facilities can leverage data insights to optimize pricing, maximize range occupancy, and enhance profitability.
- Enhanced customer engagement – The solution provides a seamless experience, from booking to ball dispensing, and includes personalized messages, promotions, and membership offers tailored to each player.
- Toptracer integration – Players enjoy a seamless experience from booking their bay online or via their smartphone, to receiving a personal welcome message when unlocking the screen at the bay to being their range session.
Henrik Ahlin, founder & CEO of Sweetspot, added: “This partnership with Toptracer aligns perfectly with our mission to challenge the traditional commercial models in golf. By integrating our commerce platform with Toptracer’s technology, we’re equipping golf ranges with the tools needed to elevate their operations and grow their business like never before.”