LIV Golf has appointed Ilana Finley as the League’s new Chief Communications Officer, a role which will see her lead all global communications across LIV Golf, including external and internal communications for the league and its 13 teams, and The International Series.
Finley joins LIV Golf after serving as Vice President of Global Communications and Social Impact for Converse Inc, where she led all external and internal communications for the organisation. In addition, she oversaw the footwear brand’s strategy for corporate giving, driving enhanced access and opportunity for underserved populations while strengthening community partnerships.
Finley moved to Converse after an 18-year career at Nike, where she held a range of communications positions touching nearly every aspect of the business. She directed strategic communications for Nike’s Olympics initiatives, served as Communications Director for the organization’s business in Central and Eastern Europe, and led communications for Nike’s Emerging Markets efforts across Central and South America, Africa, Asia, Australia and New Zealand. Finley also served as Integrated Communications Director for the Nike Foundation, where she led advocacy programs supporting girls in developing countries across Africa, India and South America, enhancing the company’s investment strategy within international communities.
“I’m excited to join the team at LIV Golf as the League continues to break new ground in the world of sports and entertainment,” said Finley. “Throughout my career, I’ve had the chance to drive impactful storytelling with global brands that are committed to building connections with diverse audiences by thinking boldly and being unafraid to take chances, and LIV Golf is doing just that. This is a once-in-a-lifetime opportunity, and I’m thrilled to help champion the League’s commitment to innovation, creativity and teamwork while making a positive impact around the world.”
LIV Golf Commissioner and CEO Greg Norman, said: “Ilana is uniquely prepared to help LIV Golf continue its positive momentum into 2025 and beyond,” said . “She knows firsthand the challenges and opportunities that exist when growing a global brand and she understands how to align competition, culture and entertainment to deliver a product that fans embrace. Ilana is a skilled leader and communicator with a sincere passion for positively impacting teams and communities around the world, and LIV Golf is proud to have her on board.”
The appointment of Finley is the latest addition to the league’s executive leadership team. Within the last six months, LIV Golf has added Adam Harter as Chief Marketing Officer, David Phillipps as Chief Financial Officer, Katie O’Reilly as Executive Vice President, Head of Team Business Operations, Ross Hallett as Executive Vice President, Head of Events, and has appointed Tim Taylor as Executive Vice President and Head of the League’s London office.