Global Edition

Soudal extends sponsorship of Belgian Open

10.49am 10th July 2024 - Sponsorship & Events

The Soudal Open, the Belgian stop on the DP World Tour’s global schedule and the most important international golf tournament in Belgium, will remain on the calendar for at least three more years.
 
Organiser Golazo and title partner Soudal have renewed their partnership until 2027. The Soudal Open will continue to be held at the Rinkven Golf Club in Schilde.
 
Golf has a rich and long tradition in Belgium for more than hundred years, where national and international stars have participated in the Belgian Open since the first edition 1910.
 
The 2024 tournament, watched by more than 15,000 fans, was won by Spain’s Nacho Elvira who finished one shot clear of Belgian Thomas Pieters, Denmark’s Niklas Nørgaard and Frenchman Romain Langasque.
 
Next year’s Soudal Open will be held from May 22–25, with players competing at Rinkven Golf Club for a prize purse of $2.5 million.
 
Belgian golf has experienced an impressive upswing in recent years, and the strong development of the Soudal Open, has certainly provided an additional boost.

In recent years, Belgian players have impressed on the international golf scene. Led by Nicolas Colsaerts and Thomas Pieters as past Ryder Cup players, Thomas Detry is impressive on the global stage and he recently finished fourth at the USPGA and 14th at the US Open, two of the 2024 major championships.
 
In August he and Adrien Dumont de Chassart, who has also enjoyed an impressive start to his professional career, will represent Belgian colours at the upcoming Paris Olympic Games. 
 
Vic Baron Swerts, founder and owner of Soudal: “I am very happy to extend our sponsorship of the Soudal Open for the next three years. The Belgian golf fans have had the opportunity to see some of the best international and top Belgian golfers perform on an excellent golf course. The values of golf are in line with our core values at Soudal: performance, perseverance, attention to detail, fair play and respect. We are proud to put Belgium on the map of this wonderful sport across the world.”
 
Michael Jones, Tournament Director of the Soudal Open: “Thanks to the support of title sponsor Soudal, international stars and up and coming talents have offered an exciting display of high-level golf to all Belgian golf fans. In this year’s edition of the Soudal Open, ten Belgian professional players and five amateurs got the nod to take part in front of their home crowd and thanks to this three-year extension, the Soudal Open will continue to offer exciting golf and help develop Belgium’s future stars, promoting golf in a wider sense not only in Belgium but across the world. Since its inception, the Soudal Open has certainly revived the rich Belgian golf heritage in a very impressive way bringing more exciting fan experiences as well as top quality hospitality facilities for the visitors. It is really the place to be for all golf fanatics.”
 
Ben Cowen, the DP World Tour’s Chief Tournament & Operations Officer: “We are delighted that Soudal will continue as title sponsor of the Soudal Open until at least 2027 and we thank them for extending their support of the DP World Tour. The return of Belgium’s historic national Open has been an important and popular addition to our Race to Dubai since 2022, and we look forward to continuing to showcase talented players from Belgium and the rest of the world to our global audience over the next three years.”

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