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Viktor Hovland signs shoe deal with Puma

2.59pm 15th April 2024 - Sponsorship & Events

PUMA GOLF has announced the signing of Viktor Hovland to an exclusive shoe-only agreement. 

The 26-year-old Norwegian star has been wearing PUMA’s Ignite Articulate model for over a year with no formal agreement.

“I started wearing PUMA shoes because I really liked the style and comfort,” said Hovland, who is currently sixth in the world rankings. “Shoes are critical for me because I use my feet to read greens. I’ve worked closely with the PUMA team to build shoes that perform well with AimPoint and are very comfortable.”

“We are extremely happy to welcome Viktor to the PUMA GOLF family,” said Dan Ladd, President of COBRA PUMA GOLF. “He’s one of the most talented and charismatic young players in the game and we look forward to a long relationship. Shoes are very important to Viktor because he uses his feet to read greens. We have built him shoes that work for AimPoint, but also look and feel great on the course.”

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