Yamaha Motor Europe and Leading Courses, Europe’s largest community platform for golf course tee times and golf course reviews, have announced a new partnership with the golf car manufacturer sponsoring the ‘Best Facilities’ category of Leading Courses’ Golfers’ Choice Rankings.
The Golfers’ Choice Rankings are an overview of the best golf courses in Europe and beyond. The rankings are decided by reviews given by the Leading Courses community, which make them one of the most transparent golf course rankings in the world of golf. The Golfers’ Choice Rankings not only include Golf Courses, but also rankings for the Best Golf Clubs Overall, Maintenance, Price and Quality, Hospitality and Facilities.
Central to the partnership is Yamaha’s exclusive sponsorship of the Best Facilities category in the Golfers’ Choice Rankings 2024. The facility which tops this category at the end of 2024 will be presented with a Drive² Lithium-Ion golf car fully equipped with the YamaTrack GPS software to use for one year. In pursuing this partnership, Yamaha seeks to further align its brand and range of golf cars with the development of best-in-class golfing facilities across Europe.
This agreement continues to demonstrate Yamaha’s support for the development of best-in-class facilities across the golf courses of Europe and align its leading products with delivering the best experience for golfers at the best courses the region has to offer.
Commenting on the new partnership Matt Taylerson, Divisional Manager, Marketing, Yamaha Motor Europe N.V., Branch UK, said, “The partnership with Leading Courses allows us to align our premium products with Europe’s best golf courses as seen through the eyes of the golfers themselves. As a truly customer-centric brand, the fact that Leading Courses makes golfers the heart of its offering is very important to us.
“At Yamaha we want to become even more widely recognised as the brand of choice for premium golf cars and to share our innovations more widely with both the golfing industry and the players themselves. The high quality of the Leading Courses platform and its role as the independent voice of real golfers aligns perfectly with Yamaha’s customer-centricity.”
Jeroen Korving, founder of Leading Courses, added: “Our platform has been specifically designed to support golfers in discovering and playing the best courses, leveraging hundreds of thousands of reviews and information on over 25,000 facilities worldwide. Golfers can obtain information on the best golf destinations, select the right courses using the reviews and the Golfers’ Choice Rankings, and even book tee times at 3,000 courses spread across 20 countries.
“Leading Courses is very proud to welcome Yamaha as the sponsor of the ‘Best Facilities’ category of our Golfers’ Choice 2024 rankings. It’s a testament to our shared commitment to elevating the overall golfing experience. Together, we drive innovation and set new standards, elevating every swing and moment on the course.”