Golf footwear brand ECCO GOLF has announced a dynamic partnership with Random Golf Club, the pioneering ‘global community for local golfers’ led by Adventures in Golf creator Erik Anders Lang.
The collaboration – which is primarily a content-based partnership but will feature a number of on-site activations – marks another significant milestone for ECCO GOLF, as the brand continues to press forward in challenging the traditional boundaries of golf culture and aligning with the modern golfer.
Lang, known for his engaging, unorthodox, and thoughtful approach to the game, has become a highly regarded voice in the golf community since he rose to prominence through his innovative YouTube golf series, Adventures in Golf.
The Austin-based creator has since built his following into a media brand and golf community named Random Golf Club, which now stands as a beacon for inclusivity and innovation in the golf space – something that perfectly fits ECCO GOLF’s commitment to embracing the future of golf and offering something for every style of golfer.
Lang and the Random Golf Club brand, which now commands an audience of over 800,000 followers on social media, will be exclusive partners of ECCO GOLF, wearing the brand’s shoes cross-platform.
“I’m thrilled to be joining forces with ECCO GOLF, a brand that genuinely shares my passion for innovation, inclusivity, and changing the fabric of golf. ECCO’s shoes are like nothing I’ve ever come across before, and they fit perfectly with Random Golf Club in so many ways,” commented Lang. “ECCO GOLF shoes are without doubt the comfiest and most versatile shoes I’ve ever worn, and they supported me every single day throughout a marathon of golf on our Mad Scramble Tour this year. I’m super excited to introduce the brand to the RGC community in 2024.”
Timo Vollrath, Head of Global Marketing for ECCO GOLF, expressed his enthusiasm about the collaboration, stating, “We are thrilled to welcome Erik Anders Lang and Random Golf Club to the ECCO GOLF family. Erik’s fresh and inclusive approach to the game aligns seamlessly with our brand values, and we’re very excited to engage with the Random Golf Club community. We can’t wait to see what this partnership brings!”
In addition to Lang and Random Golf Club, ECCO GOLF shoes are worn in competition around the world by ECCO GOLF ambassadors Rick Shiels, Lydia Ko, Henrik Stenson, Erik van Rooyen, Nanna Koerstz Madsen, and Thomas Bjørn, among others. For further information about ECCO GOLF, please visit golf.ecco.com.