Global Edition

TaylorMade launches MG4 wedge range

11.21am 17th August 2023 - New Products

TaylorMade has unveiled the latest update to its popular Milled Grind wedge range, with the launch of the Milled Grind 4 with the all-new Spin Tread technology.

Building on the success of its predecessors, TaylorMade days the MG4 represents a significant advancement in the Milled Grind family, offering golfers a combination of spin control, versatility and premium feel.

Bill Price, TaylorMade’s Senior Director of Product Creation for Putters & Wedges, said: “The MG4 marks a major step forward in the progression of the Milled Grind family. With MG4 we have evolved our approach to wet spin and developed an all-new Spin Tread technology. We use a laser etching treatment to create face roughness, which translates to better friction and moisture channelling for optimal ball control, especially on partial shots.”

This innovation proves crucial, particularly in wet conditions, where players experience higher launches and reduced spin. By combining the laser treatment with strategically designed grooves and a raw face, TaylorMade says it has achieved notable improvements in wet spin rates compared to prior models while also increasing face durability.

The technology works in a similar fashion to the tread on a tyre, which creates space for water to exit so the tire can have direct contact with the pavement and better grip the road. In the case of MG4, the treads channel away moisture and allow the golf ball to stay on the face longer while imparting more spin.

TaylorMade has also prioritised aesthetics and player feedback with its latest wedge launch. MG4 features a refined finish with a slightly darker tint, minimising glare and providing a more unified appearance that blends seamlessly with the raw face as it oxidises over time. Furthermore, the redesigned back geometry enhances the wedge with a more solid and softer feel – all complimenting its refined Tour-inspired shaping and address versatility.

Greg Cesario, a member of TaylorMade’s wedge design team, added: “The feel component is a significant factor. By replacing the chrome-plated face with raw finishes early in the Milled Grind evolution, we were able to influence spin and also enhance the overall feel of the wedge. Adding our reconstructed backbar, with more weight positioned directly behind the strike zone, allows us to help players achieve their desired shot trajectories and spin rates with premium feel and confidence.”

The MG4 is offered with a comprehensive range of sole grinds, providing golfers more versatility while also simplifying the selection process. The grinds are categorised into three main options: low bounce (LB), standard bounce (SB) and high bounce (HB). However, to cater to different swing dynamics, alternative options have been added in each category, providing a total of six bounces to meet the player’s unique requirements.

Low Bounce: Low leading edge for added versatility and shot making in firm conditions.

Low Bounce V: Designed for skilled players with a shallow attack angle, offering exceptional spin and the ability to manipulate face angles effectively.

Standard Bounce: All-around performance that prevents excessive digging and allows the clubhead to glide through the turf smoothly.

Standard Bounce C: Provides increased versatility for players who prefer to manipulate face angles, without compromising bounce performance.

High Bounce: TaylorMade’s standard high bounce design is playable for skilled golfers and defies the convention that high bounce wedges are only for high handicappers. In fact, Rory McIlroy uses a HB 60° Milled Grind 4 depending on course conditions.

High Bounce Wide: With an increased sole width, this high bounce option offers improved playability and excels in sand play.

Tiger Woods Grind: Offered in 56° and 60° lofts, each sole on the MG4 TW was inspired by Tiger’s grind. The 56° wedge is a dual sole with heavy heel relief, while the 60° has an extremely high bounce on the leading edge with a shaved heel. Designed to be supremely versatile, these unique grinds allow Tiger to take on any shot, on any course, anywhere in the world.

Specifications, Availability & Pricing

Finishes: Tour Satin Chrome and Tour Matte Black (SB only)
Lofts: 46°, 48°, 50°, 52°, 54°. 56°, 58° and 60°. The 46° and 48° lofts are only available in Standard Bounce options.
Shaft: True Temper Dynamic Gold Tour Issue 115g Wedge
Grip: Lamkin Crossline 360 Black/Silver/Green Round
On sale date: September 8
RRP: £159. TW Grind option: £199

 / 

In related news...

GolfBusinessNews.com (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.

Subscribe

Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here