Callaway has unveiled its new Apex Pro Series, which it describes ‘as the most advanced, Tour-endorsed’ range of irons and utility clubs the company has ever produced.
On sale for custom orders only from September 9, Callaway’s R&D team worked over a three-year period with a host of its tour staff professionals, including world top-10 players Jon Rahm and Xander Schauffele, to revolutionise every detail of the Apex Pro Seriesl.
The result is an all-new range featuring four new irons and two utility clubs – Apex Pro, Apex CB, Apex MB in the irons category, plus Apex UT and Apex UW utility clubs.
All perform to the very highest standards of distance, control, sound, feel and turf interaction, and are each specifically designed for a different player and application.
From loft packages to sole geometries and shapes, the Apex Pro Series irons can be combined in any fashion with other Pro Series models to meet a player’s specific needs. All Pro Series Irons also feature the same back weight to give fitters more control to dial in the perfect swing weight.
Dave Neville, Senior Director, Brand and Product Development, Callaway Golf, commented: “Apex, the now iconic Callaway franchise that effectively invented the players’ distance category, takes a significant step forward with the launch of Pro Series. Our Staff Professionals are uncompromising in what they expect and working closely with our design team, Pro Series genuinely represents the ultimate family of high-performance, beautifully-crafted products for the game’s most accomplished players.”
Apex Pro Irons
Designed for exceptional distance with Tour-level precision in a total performance players iron. An innovative new multi-material forged construction is paired with patented urethane microspheres to deliver unmatched feel. A progressive face design promotes powerful long irons and more precise short irons, and a Dynamic Sole Design promotes improved turf interaction and better contact. RRP: £219 per club.
Apex CB Irons
Designed for the most discerning Tour pros and elite ball-strikers, this Tour-cavity back is designed with an all-new forged construction for a pure feel, precise shot-making, and workability. RRP: £219 per club.
Apex MB Irons
Developed for the absolute best in the game who are looking for a high level of performance in a modern Tour blade, the Apex MB irons feature the Dynamic Sole Design which provides more efficient turf interaction, enhanced workability, and the classic feel that elite players expect. RRP: £219 per club.
Apex UT
Designed to provide better players a powerful, yet versatile option off the tee when precision is paramount, the Apex Utility features a 455 forged face cup which is engineered to provide exceptional distance, while a revolutionary multi-material forged construction paired with urethane microspheres delivers unmatched feel. RRP: £259 per club.
Apex UW
A go-to option for Tour players, the unique profile of the Apex Utility Wood promotes the launch and distance benefits of high lofted fairway woods with the versatility of a hybrid, along with a more neutral ball flight. It’s a multi-purpose offering that better players can use with confidence off the tee into tight landing areas, out of the fairway into par 5s, or from the rough.
RRP: £319 per club.
Apex Pro Series irons are available from September 9 via custom-order only.
For more details, visit eu.callawaygolf.com