The PGA TOUR and Meiomi Wines has announced a multi-year extension that designates Meiomi Wines as the Official Wine of the PGA TOUR and PGA TOUR Champions until 2025.
As part of the PGA TOUR’s Official Marketing Partner program, Meiomi Wines will support the partnership through experiential tournament activations, allowing fans to sample the range of wines at multiple stops on the PGA TOUR, including this week’s AT&T Byron Nelson at TPC Craig Ranch, and at additional tournaments throughout the FedExCup season, including the season-ending TOUR Championship, where fans can experience Meiomi on-site through their interactive, immersive lounge.
Recognised as the leading wine brand priced $15 and above in the United States, Meiomi’s portfolio of Coastal California wines includes a Pinot Noir, Chardonnay, Cabernet Sauvignon, Red Blend, and Bright Pinot Noir – the brand’s new lower alcohol Pinot Noir.
“The PGA TOUR is proud to continue our relationship with Meiomi Wines and offer their rich, flavor-forward wines to golfers and fans alike,” said Brian Oliver, PGA TOUR Executive Vice President, Corporate Partnerships. “Through our shared dedication to excellence, we will continue providing first-class Meiomi experiences at our tournaments nationwide.”
Billy Lagor, SVP of Brand Management at Meiomi Wines, said: “Meiomi Wines is proud to continue our partnership with the PGA TOUR. Meiomi’s full-flavored wines are the perfect complement to premiere golf experiences.”