Marketing agency 18Players celebrated its new partnership with International Golf Travel Market (IGTM) by boosting engagement with the exhibition’s social media channels by up to 145,000% during the event in Rome.
18Players, based in Leeds, became the new social media partner of IGTM after demonstrating its expertise in social media management and content creation for leading golf courses, such as Western Gailes, Alwoodley and Nairn.
The company’s work at the exhibition in Italy in October saw social media users flocking to IGTM’s channels and it is now looking forward to building on that success ahead of next year’s event in Lisbon.
The annual IGTM brings the golf travel community together under one roof – offering exhibitors the chance to meet and do business with pre-qualified golf travel buyers, source new products, get exposure in leading international golf, travel and lifestyle publications and keep up to date with the latest industry trends.
This year the team from 18Players showcased the event across its Twitter and LinkedIn channels – providing day-to-day updates about the exhibition and interviews with exhibitors and buyers to demonstrate the importance of attending the show each year and how much they get out of the week.
Upcoming work will include the design team creating social decals with key quotes, event announcements and a countdown to IGTM 2023, which will take place at the Feira Internacional de Lisboa in Lisbon, Portugal, from October 16-19.
Mike Robertson, account manager at 18Players, said: “It is a pleasure to be working with IGTM – the leading exhibition in the golf travel industry. I’m truly excited to work with the team on building engaging content with exhibitors and buyers from all around the world.”
He added: “We have a strong grasp of what resonates with audiences on social media and the creativity to build new and exciting content and increase engagement numbers.”
18Players was selected to work with IGTM after presenting its work with a number of leading golf clubs and showing how it has grown their social audiences, improved engagement levels and showcased the golf courses to the golfing world.
David Todd, Event Manager of IGTM, RX Global, said: “We are delighted to be working with 18Players on our social media strategy. The show is such an important event for the golf tourism industry, and we are excited to see new content for this year and build towards next year’s show.”
Social media statistics taken from IGTM’s official channels during the 2022 show in Rome were:
- Twitter (@IGTMarket)
- Impressions up by over 7,500%
- Profile visits up by over 850%
- Mentions up by over 2,900%
- LinkedIn (IGTM)
- Page visitors up by over 2,000%
- Gained over 275 new followers
- Engagement up by over 145,000%