Ryder Cup Europe has selected IFM Sports Marketing Surveys to undertake Economic Impact Studies on The Ryder Cup contests between Europe and the United States at The Celtic Manor Resort, City of Newport, Wales, in 2010 and at The Gleneagles Hotel, Perthshire, Scotland, in 2014.
The survey, undertaken on behalf of Ryder Cup Europe, Ryder Cup Wales, EventScotland and UK Sport, will include investigating actual expenditure on the event by spectators, sponsors, organisers, facility providers, local businesses, media providers and international visitors to measure the impact on the venues and the regions and the overall economies of Wales and Scotland.
It has been determined that hosting major sporting events delivers benefits to a venue and the region in a multitude of ways. This includes increasing awareness, generating local and national pride and enhancing the possibility of a venue or nation to be considered for other sporting events in the future.
The biennial Ryder Cup contest is recognised as one of the top ten global sporting events which is followed by hundreds of millions of people around the world.
Richard Hills, the European Ryder Cup Director, said: “The next two home matches will superbly showcase Wales and Scotland as significant sporting destinations. To monitor every aspect of the next two contests we wanted a company recognised for being well versed in economic impact evaluations and with genuine knowledge of the golf industry in terms of research and insight, which is why we have appointed IFM Sports Marketing Surveys.”
John Bushell, Director of IFM Sports Marketing Surveys, said: “We are delighted to be working with Ryder Cup Europe and The European Tour and in addition with the Host Nations and Venues, Ryder Cup Wales, EventScotland and UK Sport. IFM Sports Marketing Surveys has 26 years of golf research experience including delivering Economic Impact Studies on previous Ryder Cup contests, other golf tournaments, and across the sports and leisure event marketplace. The 2010 and 2014 Ryder Cups will continue our strong association with the sporting world.”
IFM Sports Marketing Surveys www.sportsmarketingsurveys.com