Callaway Golf has formed a new partnership with Archerfield Links which will see the Scottish club benefit from the full portfolio of brands that the Callaway Group has to offer – Callaway, Odyssey, Toptracer, TravisMathew and OGIO – to enhance the retail, member and visitor experience.
Among a host of initiatives, Archerfield Links’ will have a new, dedicated Callaway fitting studio, an Odyssey putter fitting suite and Chrome Soft Golf Balls will be exclusively available on the range for members and guests to hit during warm up and practice sessions. Callaway and Odyssey rental clubs will be also be a new addition for the visiting golfer.
Industry-leading Toptracer technology will also be installed at Archerfield’s impressive grass-covered practice range. The install will create a data-driven benefit for Archerfield members and visitors allowing them to gain more from each driving range practice session and bringing the vast majority of Toptracer Range game modes straight to users’ mobile devices via the Toptracer Range App.
TravisMathew, a new addition to the apparel section, will have a dedicated retail area and OGIO will be available in the newly refurbished pro shop.
Commenting on the new partnership, Neil Howie, President and Managing Director, Callaway EMEA, said: “We are proud to welcome Archerfield Links as one of our High Performance Partners, and we look forward to working closely with the team in East Lothian to create a host of exceptional customer experiences.”
Ben Sharpe, President of Toptracer, added: “We’re excited to be working with Archerfield Links to give their members the best practice experience possible via the install of our mobile solution. It’s another example of the product’s momentum, particularly among elite private clubs that are keen to heighten the offering for their members at every opportunity.”
Tom Younger, CEO of Archerfield Links, added: “Partnering with Callaway, and its portfolio of brands, will allow us to further elevate the level of service and enjoyment we can offer our members and guests. It’s an exciting time at Archerfield Links, and we look forward to developing this new and important, holistic partnership.”
Kicking off this new relationship in style, Archerfield Links welcomed the Callaway Tour Truck (pictured) to celebrate the partnership’s official ‘opening’, giving members and guests the opportunity to experience the support and service normally reserved for Callaway Staff Professionals.
