Titleist has introduced the third iteration of its AVX golf ball, promising increased short game spin and control, enhanced driver distance and an even softer feel.
The original AVX was first launched in 2018 as an alternative to its flagship Pro V1 and Pro V1x models by offering the lowest flight, lowest spin and softest feel of the three premium offerings. The new AVX reflects further advancements in the brand’s multi-component technology with additional enhancements for golfers who prioritise distance and extremely soft feel in a urethane-covered ball.
Frederick Waddell, Titleist’s Director of Golf Ball Product Management, said: “Flight, spin, and feel are three key performance attributes we evaluate during our green-to-tee fittings and golf ball selection. AVX provides a low flight, low spin, exceptionally soft feel alternative to Pro V1 and Pro V1x.
“With these three golf balls, plus Pro V1x Left Dash, every golfer that prioritises performance can find a precise fit for their game. With new AVX, we focused on what AVX golfers are asking for: improving upon the already incredible distance and feel that golfers love, while enhancing greenside spin. We achieved this by softening the urethane cover to achieve greater short game performance, while adding a new core formulation for speed, and new aerodynamics for flight stability and more distance.”
Mike Madson, Titleist’s Director of Aerodynamics and Research Engineering, added: “All components of a golf ball are connected when it comes to performance. When we set out to increase distance and enhance greenside spin, we looked at every layer of the golf ball for improvements.
‘New AVX includes improvements to the core formulation, cover and aerodynamics. The dimple pattern is an area of constant innovation. We continuously design and test new dimple configurations so we can match an aerodynamic pattern specific to the golf ball construction. With AVX, the 348 catenary dimple pattern is optimised specifically for the low flight window of AVX to produce maximum distance.”
FEATURES & BENEFITS
REFORMULATED CORE
• Generates high speed and low long game spin to drive more distance with exceptionally soft feel.
• Increases stiffness of the outermost portions of the core.
• Keeps the centre of the core soft.
• Incrementally decreases driver and long game spin.
• High flex casing layer promotes high ball speed and low spin on long shots for enhanced distance.
SOFTER COVER
• Increases the soft urethane cover over hard high flex casing differential which contributes to improved short game and greenside spin.
NEW DIMPLE PATTERN
• New 348 tetrahedral catenary aerodynamic dimple pattern, featuring seven different dimple sizes, delivers a piercing, low trajectory while providing a consistent ball flight on all shots.
PRICES & AVAILABILITY: The AVX is offered in both white and high optic yellow and will be available from February 4 at an RRP of £48 per dozen.