The Revenue Club, UK golf industry’s largest digital marketing agency and only revenue management service, is expanding to offer its service in new regions. The move comes after another successful year in which the business has grown by 69% by partnering with new clubs and the development of additional Customer Relationship Management services.
The next stage of their growth will be focussed on Scotland, Ireland and Northern Ireland following the appointment of three new account managers to help golf courses grow their online sales in the regions and assisting existing customers further in England.
Based in Sligo, TJ Ford is already working with several courses across Ireland. A masters graduate and golf scholar at the National University of Maynooth and a member of the high-performance Ireland golf squad, TJ is already well known to clubs across the country following a breakthrough playing season in 2021.
In Scotland, Cameron Tarbet will be establishing a base to offer support to clubs in the region for the first time. Another masters graduate from the University of St Andrews with a wealth of digital marketing experience he will enable the delivery of the service to golf courses that is already proving to be highly successful at 120 clubs across the British Isles.
In order to continue to the deliver their service to a high level in England, the account management team has been reinforced by Scott Woodhead who will be working with existing partner clubs in the north of England. Scott’s background in hotel revenue management coupled with a keen interest in golf gives him the ideal skill set to bring further value to the team.
“A move into these areas has always been part of our medium-term plan and it is exciting to have some exceptional individuals in place to expand our offering further afield,” said Rob Corcoran, Director at The Revenue Club.
“Although these are new appointments, both Cam, TJ and Scott have worked with us for a while with our current customers to develop their expertise in online sales and marketing. Having been fortunate enough to experience good professional development early in my career we recognise the importance of developing our own team. It also gives us the capacity to continue to deliver further growth to our existing customers while allowing golf courses in new regions to realise the benefits from an additional focus on their digital presence and dynamic pricing structures.”