FootJoy has expanded its range of athletically-styled footwear with the launch of the all-new FUEL shoe, which will be at retail from January 14.
The shoe, which is offered in designs for men, women and juniors, boasts colour pops and a sporty styling, and is aimed at golfers looking for a streamlined, athletic shoe. It combines waterproof synthetic uppers with sculptured design elements, including a mid-foot bevel and an exaggerated platform.
Other key features include a patented stability bridge which provides mid-foot support throughout the swing; a Stratolite EVA midsole which enhances lateral support, while a Pro|SL inspired nubbed outsole offers Tour-proven traction on all surfaces. The synthetic waterproof uppers feature a wipe-clean surface for easy care.
In-shoe comfort and a locked-in feel is enhanced by a standard fit across the forefoot and instep, with a slightly narrow heal and a rounded toe. The forefoot of the sole features added toe spring to create a more athletic profile.
Guy Smith, Product Manager for FootJoy EMEA, said: “FUEL embodies the FJ brand taking a step forward in providing technical and innovative driven footwear. Undoubtedly the shoe takes the athletic offering to a new level, where we have been able to leverage our expertise in golf driven performance from our market-leading range and bring these technologies into the category to amplify what was previously possible – none more so than the Pro|SL-inspired outsole.
“The feedback from tour players has been overwhelming positive, with many taken aback at just how light the shoe is. Whether a shoe for use in tournament play, practice rounds or even travelling to and from the course – it has the style, comfort and versatility that many of the world’s best players are looking for. It’s an incredible shoe and to be able to diversify the offering across men’s, women’s and juniors’ is hugely exciting. We look forward to seeing a range of golfers stepping up to the tee in the all-new FUEL this year.”
The men’s range features four colour options – white/grey/blue, white/black/orange, navy/white/red and white/grey. The latter is fitted with a laceless BOA closure system. All are priced at £134.99.
There are three options in the women’s range – white/white/pink (lace or BOA) and grey/yellow/pink (lace only), with an RRP of £124.99. The junior Fuel shoe is offered in white/black/lime and has an RRP of £64.99.
For more details, visit www.footjoy.co.uk.
